REAL ESTATE LEAD DISCOVERY
People post that they're looking for a place. Don't miss it.
Renters and buyers post what they're looking for publicly, on X, in a Facebook group, in a local subreddit, before they ever contact an agent. Social Line tracks the phrases people actually use ("looking for a 2-room flat in Prague", "need an apartment near…") as keywords across Facebook, Instagram, X, LinkedIn, Reddit, Threads, and TikTok, so those posts land in your feed instead of scrolling past you. You read the post and reach out yourself, the same way you would if you'd spotted it manually, just faster.
Mentions for “flat in Prague”
SAMPLE DATA · FICTIONAL BRAND
HOW IT WORKS
The workflow, step by step.
Track the phrases renters and buyers actually use
Add keywords for how people phrase a search in your market, "looking for a flat", "2 bedroom apartment", a neighborhood or city name, and narrow them with "must also mention" and "hide if it mentions" filters to cut down noise.
Matching posts land in your feed
Posts that match run across your chosen platforms and arrive in the same mentions feed as everything else Social Line tracks, with the author, platform, and link to the original post.
You make the contact, not the tool
Social Line surfaces the post; it doesn't message anyone on your behalf. Open the post on its platform and reply or DM the way you normally would, just working from a filtered feed instead of scrolling five apps by hand.
WHAT'S INCLUDED
What makes this work.
Seven platforms, one feed
Facebook, Instagram, X, LinkedIn, Reddit, Threads, and TikTok are all places renters and buyers post publicly. Track your intent phrases across whichever of the seven fit your market instead of checking each one separately.
Boolean filters cut the noise
"Must also mention" and "hide if it mentions" let you narrow a broad phrase like "looking for an apartment" down to your city or neighborhood, so the feed stays relevant instead of flooded.
Triage as you work through leads
Mark a post open, follow up, done, or irrelevant as you go, so a lead you've already contacted doesn't resurface and get worked twice.
No automated outreach, by design
Social Line finds and surfaces the post; it never sends a message on your behalf. You stay in control of how and whether you reach out, on the platform the post was made on.
FAQ
Questions about real estate lead discovery
Does Social Line message people for me?
No. Social Line only surfaces public posts that match your tracked phrases. Any reply, comment, or DM is something you send yourself, from your own account, the same as if you'd found the post by scrolling.
Is this allowed under each platform's terms?
Tracking and reading public posts is the same thing Social Line does for brand monitoring. Because outreach happens manually, from your own account, it carries the same standing as any person browsing a public post and replying to it, rather than an automated contact tool. You're still responsible for following the terms of service of whichever platform you reach out on.
How do I avoid a flood of irrelevant posts?
Narrow broad phrases with "must also mention" (a city or neighborhood) and "hide if it mentions" (terms that signal it's not a real lead), the same filters used for market research keywords.
How current are the posts I see?
Each keyword runs on a schedule you choose, from every 5 minutes to once a day, on every plan.
The internet is talking.
Start listening.
First results land within about two minutes of setup, then each keyword runs on the schedule you pick, from every 5 minutes to daily.
Takes a minute to set up · Free for 14 days · No credit card