COMPETITIVE ANALYSIS
Watch competitors the same way you watch yourself.
Keywords in Social Line aren't limited to your own brand. Add competitor names, products, and campaign tags as their own tracked keywords, group them together, and read their mention volume and sentiment next to yours in the same dashboard.
Mentions for “Northwind”
SAMPLE DATA · FICTIONAL BRAND
Tracked keywords
“Example Co.” (brand), “Northwind” (competitor), and “#ExampleCoLaunch” (campaign) tracked as three ordinary keywords, each with its own sentiment mix, reach, and engagement.
HOW IT WORKS
The workflow, step by step.
Add competitors as keywords
"Northwind" gets tracked exactly like "Example Co.", same seven platforms, same sentiment and reach scoring, no separate tool or setup step.
Group them for a clean comparison
Put your brand, competitors, and campaign tags into their own groups so the sidebar reads Brand / Competitors / Campaigns instead of one flat list.
Read sentiment and reach side by side
Each keyword carries its own score, so a competitor's pricing complaint or launch spike shows up next to your own numbers, not in a separate report.
WHAT'S INCLUDED
What makes this work.
Competitors are just keywords
There's no separate competitive-intelligence product to buy. Add a competitor's name the same way you'd add your own brand, and it's tracked across all seven platforms from that point on.
Group and compare
Organize keywords into Brand, Competitors, and Campaigns groups so your sidebar stays readable whether you're tracking three competitors or thirty.
Sentiment and volume, side by side
Each keyword carries its own sentiment breakdown and 14-day volume trend, so a competitor's launch spike or a sentiment dip is as visible as your own.
See what people compare you against
Neutral, comparison-style mentions ("anyone compared X against the alternatives") get scored and categorized like anything else, surfacing exactly where you come up in someone else's decision.
FAQ
Questions about competitive analysis
How many competitors can I track?
As many keywords as your plan allows. Starter plans cover a handful; Growth, Pro, and Custom plans scale up to unlimited tracked keywords.
Does competitor tracking use the same sentiment scoring as my brand?
Yes, every keyword you track, brand or competitor, goes through the same sentiment, reach, and categorization pipeline.
Can I see a competitor's mention volume over time?
Yes, each keyword has its own trend view covering mention volume, sentiment mix, and reach over the past 14 days.
The internet is talking.
Start listening.
First results land within about two minutes of setup, then each keyword runs on the schedule you pick, from every 5 minutes to daily.
Takes a minute to set up · Free for 14 days · No credit card