INSTAGRAM · BRAND MONITORING
Know what Instagram is saying about your brand.
Add your brand as a keyword and Social Line pulls in public Instagram posts and comments that mention it, scores each one for sentiment, and estimates its reach. No scrolling hashtags or checking notifications, mentions land in your dashboard the same way they do from Facebook, X, LinkedIn, and Reddit.
Recent mentions
Three tools I stopped paying for after switching to Example Co. Link in bio.
Wish the mobile app had better offline support, feels like an afterthought.
The #ExampleCoLaunch drop looks incredible, already told the whole team.
Reputation score
Avg. of each mention scored 100 (positive), 50 (neutral), 0 (negative)
Sentiment mix
Sample data for a brand tracking mentions on Instagram. Every mention on this platform is scored the same way as the other six platforms Social Line tracks.
HOW IT WORKS
The workflow, step by step.
Track your brand as a keyword
Add your brand name, product name, or campaign hashtag, and turn on Instagram as one of the platforms to search.
Posts and comments arrive scored
Each matching Instagram post or comment comes in with sentiment (positive, neutral, negative) and estimated reach attached before it reaches your feed.
Triage what needs a reply
Negative mentions surface in the Needs Attention queue, ranked by reach at risk, so a complaint from a large account doesn't sit unseen next to quieter ones.
WHAT'S INCLUDED
What makes this work.
Public posts and comments, not just tags
Mentions are matched from public post captions and comments, so a brand name written out in a caption is caught the same as an explicit @mention.
Sentiment on every mention
Positive, neutral, or negative sentiment is attached automatically, so you can read the shape of Instagram sentiment without opening every post.
Reach estimated per post
Each mention carries an estimated reach, so a single viral comment can outrank a hundred quiet ones in your Needs Attention queue.
One dashboard, not five open tabs
Instagram mentions sit in the same feed as Facebook, X, LinkedIn, Reddit, Threads, and TikTok, with the same sentiment scoring and reputation score across all of them.
FAQ
Questions about Instagram brand monitoring
Does this track Instagram Stories or Reels?
Coverage is public posts, captions, and comments through Instagram's public API and feeds. Nothing behind a login is collected.
Can I track a hashtag instead of my brand name?
Yes, keywords are just strings. A campaign hashtag or product name works the same way a brand name does.
How fast do Instagram mentions show up?
Each keyword runs on a schedule you choose, from every 5 minutes to once a day, so new posts show up in your feed at the next scheduled run.
OTHER PLATFORMS
Track all seven at once from Brand Monitoring, or see how the same data applies to reputation, competitors, and reporting.
The internet is talking.
Start listening.
First results land within about two minutes of setup, then each keyword runs on the schedule you pick, from every 5 minutes to daily.
Takes a minute to set up · Free for 14 days · No credit card