DEMO
Two ways to track,
worked examples for both.
A keyword tracks one term everywhere it's said. A campaign groups a few keywords into one combined view. Here's what each looks like, with real use cases for both.
LIVE PREVIEW
The actual dashboard.
Loaded with sample data, no account needed.
Click through Overview, Actions, Trends, Mentions, Keywords, and Settings in the sidebar below, each one is populated with a sample brand's data, and the Actions tab is fully interactive: try marking a mention done or following up.
Overview
A snapshot of everything Social Line has picked up.
Needs attention
View allMentions by platform
Top keywords
Example Co.
12 mentions · 421.1k reach
#ExampleCoLaunch
7 mentions · 447.9k reach
Northwind
2 mentions · 13.4k reach
Latest mention
Switched to Example Co. last week, onboarding was painless, big fan so far.
18.4k reach
EXAMPLE - KEYWORD TRACKING
One keyword. Every mention.
Track a single term, like your brand name, across every platform. Each mention arrives scored for sentiment and reach, so you read the outcome instead of the raw post.
- Brand monitoring - catch praise and complaints as they post
- Competitor watch - compare sentiment and share of voice
- Support triage - surface bug reports and questions early
Campaign: Launch
14-DAY WINDOW▲ 340% ON ANNOUNCEMENT DAY
1,842
MENTIONS
2.1M
TOTAL REACH
68%
POSITIVE SENTIMENT
EXAMPLE - CAMPAIGN TRACKING
Group keywords. Watch the whole campaign.
Bundle a hashtag, a product name, and a mention of your handle into one group, then read combined volume, reach, and sentiment for the whole window, not just one term at a time.
- Product launches - hashtag, product name, and spokesperson in one view
- Events & conferences - speaker and sponsor mentions rolled into one total
- PR crisis watch - every term tied to a story, tracked as it develops
EXAMPLE - ASSISTANT
Skip the clicking. Just ask.
Every plan includes a chat assistant docked in your dashboard. It calls the same tools the dashboard UI does, so nothing it does happens out of view - no MCP or external AI client needed, it's built in.
- Track & triage - ask it to add a keyword, pause one, or mark a mention as done, no forms
- Plan checks - ask what plan you're on or how much of your mention quota is left
- Faster than clicking - anything the dashboard UI can do, the assistant can do from one prompt
“Track a new keyword for "Example Co. launch".”
→ Created and queued for its first run.
“Pause the Northwind keyword until next week.”
→ Paused. It won't run again until you resume it.
“What's my mention usage this month?”
→ 1,240 of 5,000 mentions used on the Growth plan.
EXAMPLE - AGENT ACCESS
An AI assistant, connected over MCP.
Add Social Line as a custom connector in Claude (or any MCP-compatible client) using an OAuth login or a scoped API key. From there it can call the same tools shown here, reading keywords and mentions, or writing status and category updates if the credential allows it.
- Status checks - an agent reads mention counts and sentiment on request, no dashboard login
- Triage - an agent sets mention status or category directly, from a chat or a scheduled job
“How many keywords are we tracking right now?”
list_keywords
→ 3 keywords tracked
“When did Example Co. last run, and what came in?”
list_keyword_runs
→ Last run 6m ago · 42 new mentions
“Flag that mention for follow-up.”
set_mention_status
→ Marked as follow-up
USE CASES
Pick a keyword or a campaign.
Most teams end up running both, together.
Each use case stands on its own, but they lean on each other, too: a brand-monitoring keyword that turns negative is what feeds a PR crisis campaign, and a launch campaign usually starts with a keyword on the spokesperson posting it.
Brand monitoring
Track your brand name and handle to catch praise, complaints, and questions as they post.
Keyword trackingPairs with Customer support triage, PR crisis watch, Product review tracking
Product review tracking
Track your product name to catch reviews wherever they're posted, X, Reddit, Instagram, not just dedicated review sites.
Keyword trackingPairs with Brand monitoring, Customer support triage
Competitor benchmarking
Run the same scoring on a competitor's name to compare sentiment and share of voice.
Keyword trackingPairs with Brand monitoring, X user tracking
Customer support triage
Catch bug reports and complaints early by watching product keywords across platforms.
Keyword trackingPairs with Brand monitoring
X user tracking
Track a specific handle, a competitor's exec or an industry voice, to see what they post and how it lands.
Keyword trackingPairs with Competitor benchmarking, Product launches
Product launches
Group a hashtag, product name, and spokesperson mentions to watch a launch as it unfolds.
Campaign trackingPairs with X user tracking, Events & conferences
Events & conferences
Bundle an event hashtag with speaker and sponsor mentions into one combined total.
Campaign trackingPairs with Product launches
PR crisis watch
Group every term tied to a developing story so its volume and sentiment show up in one place.
Campaign trackingPairs with Brand monitoring
The internet is talking.
Start listening.
First results land within about two minutes of setup, then each keyword runs on the schedule you pick, from every 5 minutes to daily.
Takes a minute to set up · Free for 14 days · No credit card