FACEBOOK · BRAND MONITORING
See what's said about you on Facebook, without living in it.
Facebook mentions tend to live in comments and group posts, easy to miss without checking constantly. Social Line tracks your brand and product keywords across public Facebook posts and pages, scores each mention for sentiment and reach, and puts it in the same dashboard as your other six platforms.
Recent mentions
The new dashboard is a big step up, finally easy to find what I need.
Reputation score
Avg. of each mention scored 100 (positive), 50 (neutral), 0 (negative)
Sentiment mix
Sample data for a brand tracking mentions on Facebook. Every mention on this platform is scored the same way as the other six platforms Social Line tracks.
HOW IT WORKS
The workflow, step by step.
Track your brand as a keyword
Add your brand or product name and turn on Facebook as one of the platforms it runs against.
Public mentions arrive scored
Matching public posts and comments come in with sentiment and estimated reach attached, so you're not reading each one cold.
Triage what needs a reply
Negative mentions land in the Needs Attention queue ranked by reach at risk, so a public complaint doesn't sit unanswered.
WHAT'S INCLUDED
What makes this work.
Public posts and pages only
Coverage is public posts and pages through Facebook's public API and feeds, nothing behind a login or private group.
Sentiment on every mention
Positive, neutral, or negative sentiment is attached automatically, so the tone of Facebook conversation is visible at a glance.
Reach estimated per mention
Each mention carries an estimated reach, keeping the loudest, highest-reach posts ranked above quieter ones in your queue.
One dashboard for all seven platforms
Facebook mentions sit in the same feed, sentiment scoring, and reputation score as Instagram, X, LinkedIn, Reddit, Threads, and TikTok.
FAQ
Questions about Facebook brand monitoring
Does this track private Facebook groups?
No. Only public posts and pages are tracked, through Facebook's public API. Nothing behind a login is collected.
Can I track a competitor's Facebook mentions too?
Yes, add a competitor's name as its own keyword and it's tracked with the same sentiment and reach scoring as your brand.
How fast are Facebook mentions indexed?
Each keyword runs on a schedule you choose, from every 5 minutes to once a day, so new posts show up in your feed at the next scheduled run.
OTHER PLATFORMS
Track all seven at once from Brand Monitoring, or see how the same data applies to reputation, competitors, and reporting.
The internet is talking.
Start listening.
First results land within about two minutes of setup, then each keyword runs on the schedule you pick, from every 5 minutes to daily.
Takes a minute to set up · Free for 14 days · No credit card