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Notes on social listening
Thoughts on tracking brand mentions, reading sentiment, and keeping up with what people say about you online.
REDDIT MONITORING
How to Monitor Reddit for Brand Mentions
A practical way to track Reddit posts and comments about your brand, product, or competitors across every subreddit, without checking them one by one.
September 25, 2026 · 5 min read
Read →PRICING
How Much Does Social Listening Software Cost?
Social listening software ranges from about $15 to several hundred dollars a month. What drives the price, and entry prices for five tools as of September 2026.
September 25, 2026 · 6 min read
Read →AI AGENTS · MCP
How to Connect Claude to Social Listening Data
Connect Claude to your social mentions over MCP so it can summarize what people are saying, triage mentions, and manage keywords from a chat.
September 25, 2026 · 5 min read
Read →TRIAGE & PRIORITY
How to Prioritize Social Mentions With Filters
Most social mentions are neither praise nor complaint. A listening tool's job is surfacing the few that need a response, without anyone reading the rest first.
September 8, 2026 · 5 min read
Read →FILTERS & WORKFLOW
Social Listening Filters That Narrow the Feed
One tracked keyword can turn up thousands of mentions. How listening tools cut that down, and how Social Line does it with two plain-language keyword modifiers.
August 21, 2026 · 5 min read
Read →ROI & CONSUMER BEHAVIOR
Social Listening ROI and Consumer Behavior Data
61% of consumers found a new brand on social media last year, and 93% of those who lose belief in a brand leave silently. Where social listening pays off.
August 7, 2026 · 5 min read
Read →SPEED & AI
Social Listening's Real Bottleneck Is Speed
93% of professionals call social intelligence critical to growth, but only 10% of organizations can act on insights within hours. Why AI hasn't closed the gap.
July 24, 2026 · 6 min read
Read →MARKET & ADOPTION
Social Listening Market Size in 2026
The social listening market is projected past $12 billion in 2026, and 76% of marketers already use it. What the growth numbers say about where it's headed.
July 10, 2026 · 5 min read
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