TIKTOK · BRAND MONITORING
Know when your brand shows up in a TikTok video.
A product review, an unboxing, or a complaint on TikTok can reach more people in a day than months of posts anywhere else, and it's easy to miss until it's already spread. Social Line tracks your brand and product keywords across TikTok videos and comments, scores each mention for sentiment and reach, and surfaces it in the same dashboard as the rest of your platforms.
Recent mentions
Ran through how our team set up Example Co. in under ten minutes, link in bio for the full walkthrough.
Day one reactions to #ExampleCoLaunch, the dashboard redesign is actually really clean.
Reputation score
Avg. of each mention scored 100 (positive), 50 (neutral), 0 (negative)
Sentiment mix
Sample data for a brand tracking mentions on Tiktok. Every mention on this platform is scored the same way as the other six platforms Social Line tracks.
HOW IT WORKS
The workflow, step by step.
Track your brand as a keyword
Add your brand or product name and turn on TikTok as one of the platforms it runs against.
Video mentions arrive scored
Matching videos and comments come in with sentiment and estimated reach attached, drawn from likes, shares, and plays, so a review or unboxing doesn't sit unseen.
Catch a viral moment early
Negative mentions surface in the Needs Attention queue ranked by reach at risk, so a video that's starting to spread gets seen before it fully takes off.
WHAT'S INCLUDED
What makes this work.
Video mentions, not just captions
Mentions are matched from video captions and the comments underneath them, so a brand name said in a review or unboxing video is caught, not just typed in a caption.
Sentiment on every mention
Positive, neutral, or negative sentiment is attached automatically, so the tone of TikTok reaction is visible without watching every video.
Reach estimated from engagement
Each mention carries an estimated reach based on likes, shares, and plays, so a video that's starting to take off outranks a quiet one in your Needs Attention queue.
One dashboard for every platform
TikTok mentions sit in the same feed as Facebook, Instagram, X, LinkedIn, Reddit, and Threads, with the same sentiment scoring and reputation score across all of them.
FAQ
Questions about TikTok brand monitoring
Does this track video content, or just captions and comments?
Mentions are matched from video captions and public comments through TikTok's public API. Coverage doesn't include analyzing the video footage itself.
Can I track a hashtag or campaign instead of my brand name?
Yes, keywords are just strings. A campaign hashtag or product name works the same way a brand name does.
How fast do TikTok mentions show up?
Each keyword runs on a schedule you choose, from every 5 minutes to once a day, so new posts show up in your feed at the next scheduled run.
OTHER PLATFORMS
Track all seven at once from Brand Monitoring, or see how the same data applies to reputation, competitors, and reporting.
The internet is talking.
Start listening.
First results land within about two minutes of setup, then each keyword runs on the schedule you pick, from every 5 minutes to daily.
Takes a minute to set up · Free for 14 days · No credit card