THREADS · BRAND MONITORING
Catch what's said about you on Threads.
Threads moved fast from launch into a genuine home for text-based conversation, especially for brands already active on Instagram. Social Line tracks your brand and product keywords on Threads, scores every matching post and reply for sentiment and reach, and puts it in the same dashboard as the rest of your platforms.
Recent mentions
Switched our weekly reporting over to Example Co., first Monday without a manual export in months.
Wish Example Co.'s mobile view showed the full trend chart, have to open desktop for that.
Reputation score
Avg. of each mention scored 100 (positive), 50 (neutral), 0 (negative)
Sentiment mix
Sample data for a brand tracking mentions on Threads. Every mention on this platform is scored the same way as the other six platforms Social Line tracks.
HOW IT WORKS
The workflow, step by step.
Track your brand as a keyword
Add your brand or product name and turn on Threads as one of the platforms it runs against, no separate app or login required.
Posts and replies arrive scored
Matching Threads posts and replies come in with sentiment and estimated reach attached, so a fast-moving reply thread doesn't get missed.
Triage what needs a reply
Negative mentions land in the Needs Attention queue ranked by reach at risk, so a complaint doesn't sit unanswered while a thread builds underneath it.
WHAT'S INCLUDED
What makes this work.
Posts and replies, not just your own thread
Mentions are matched from public Threads posts and replies, so a brand name mentioned in someone else's reply is caught the same as a direct post.
Sentiment on every mention
Positive, neutral, or negative sentiment is attached automatically, so the tone of a Threads conversation is visible without reading every reply.
Reach estimated per post
Each mention carries an estimated reach, so a reply from a large account outranks a hundred quieter ones in your Needs Attention queue.
One dashboard, not another app to check
Threads mentions sit in the same feed as Facebook, Instagram, X, LinkedIn, and Reddit, with the same sentiment scoring and reputation score across all of them.
FAQ
Questions about Threads brand monitoring
Does this track Threads the same way it tracks Instagram?
They're tracked as separate platforms, each scored independently, since a brand can be active on one without the other. Coverage is public posts and replies through Threads' public API.
Is Threads included on every plan?
Yes, every plan includes Threads alongside the rest of the supported platforms, no add-on required.
How fast do Threads mentions show up?
Each keyword runs on a schedule you choose, from every 5 minutes to once a day, so new posts show up in your feed at the next scheduled run.
OTHER PLATFORMS
Track all seven at once from Brand Monitoring, or see how the same data applies to reputation, competitors, and reporting.
The internet is talking.
Start listening.
First results land within about two minutes of setup, then each keyword runs on the schedule you pick, from every 5 minutes to daily.
Takes a minute to set up · Free for 14 days · No credit card