X · BRAND MONITORING
Catch every mention on X before it becomes a thread.
X moves fast, and a single post can turn into a pile-on before a support inbox notices. Social Line tracks your brand, product, and competitor keywords on X, scores every matching post for sentiment and reach, and surfaces the ones that need a reply first.
Recent mentions
Switched to Example Co. last week, onboarding was painless, big fan so far.
Northwind's new pricing tiers are confusing compared to everyone else's.
#ExampleCoLaunch is live! Grabbed early access the second it opened.
Reputation score
Avg. of each mention scored 100 (positive), 50 (neutral), 0 (negative)
Sentiment mix
Sample data for a brand tracking mentions on X. Every mention on this platform is scored the same way as the other six platforms Social Line tracks.
HOW IT WORKS
The workflow, step by step.
Track your brand as a keyword
Add your brand, product, or competitor name and turn on X as one of the platforms it runs against, alongside Facebook, Instagram, LinkedIn, Reddit, Threads, and TikTok.
Posts arrive scored for sentiment and reach
Every matching post comes in with sentiment attached and an estimated reach, so a quote-tweet with real reach doesn't get missed among quieter mentions.
Work the Needs Attention queue
Open negative posts are ranked by reach at risk, so the one most likely to spread gets a reply first, not whichever one happened to be read first.
WHAT'S INCLUDED
What makes this work.
Boolean modifiers narrow the signal
"Must also mention" and "hide if it mentions" filters cut down noise on a common brand name before it ever reaches your feed.
Sentiment on every post
Positive, neutral, or negative sentiment is attached automatically, so a spike in negative posts is visible as a pattern, not a pile of individual replies.
Reach-ranked attention queue
Negative posts are ranked by estimated reach at risk, so the one most likely to spread surfaces before the ones with a handful of views.
Track competitors the same way
Add a competitor's name as its own keyword and read its X sentiment and volume next to your own, no separate tool required.
FAQ
Questions about X (Twitter) brand monitoring
Does this cover replies and quote posts, or just original posts?
Public posts, replies, and quote posts that match your keyword are all in scope, through X's public API.
How current is X data?
Each keyword runs on a schedule you choose, from every 5 minutes to once a day, so new posts show up in your feed at the next scheduled run.
Can I track my competitors on X too?
Yes, add a competitor's name as its own keyword, it's tracked with the same sentiment and reach scoring as your brand.
OTHER PLATFORMS
Track all seven at once from Brand Monitoring, or see how the same data applies to reputation, competitors, and reporting.
The internet is talking.
Start listening.
First results land within about two minutes of setup, then each keyword runs on the schedule you pick, from every 5 minutes to daily.
Takes a minute to set up · Free for 14 days · No credit card