BEAUTY & SKINCARE
Your product reviews are in TikTok comments now.
Beauty and skincare shoppers review products on social media long before they leave a star rating anywhere: a TikTok of a first application, a Reddit thread comparing two serums, an Instagram caption about a breakout. Social Line tracks your brand and product names across Facebook, Instagram, X, LinkedIn, Reddit, Threads, and TikTok, scores each mention for sentiment, and puts them in one feed you can sort and triage.
Mentions for “Example Co. Glow Serum”
SAMPLE DATA · FICTIONAL BRAND
HOW IT WORKS
The workflow, step by step.
Track product names, not just the brand
People say "the vitamin C serum" or a shade name more often than your full brand name. Add each hero product and shade as its own keyword, and use "must also mention" and "hide if it mentions" filters to separate your product from a generic ingredient name.
Reviews land scored and sorted
Every matching post arrives with sentiment attached and can be tagged with a category like praise, complaint, or reaction report, so the feed turns into something you can read in a few minutes.
Act on patterns, not single posts
When several negative mentions describe the same issue, a pump that breaks or a formula that pills, it shows up in the Needs Attention queue ranked by reach, before it becomes a pattern in returns.
WHAT'S INCLUDED
What makes this work.
Built for where beauty reviews happen
TikTok, Instagram, and Reddit are where most of the unprompted beauty reviews are. Track all seven supported platforms, or only the ones your customers use.
Launch and reformulation tracking
Add a keyword for a new product or campaign hashtag before it launches and read the first reactions as they come in, instead of waiting for sales data.
Competitor products side by side
Track a competitor's hero product the same way you track yours, and compare sentiment and volume in one dashboard.
Categories for the issues that matter
Define categories like shade range, packaging, irritation, or price, and mentions are matched against them automatically so recurring themes are easy to count.
FAQ
Questions about beauty brands
How do I monitor TikTok and Reddit for product reviews?
Add each product name as a keyword and enable TikTok and Reddit for it. Social Line pulls in public posts and comments that match, scores them for sentiment, and shows them in one feed with the author, platform, reach, and a link to the original.
Does Social Line track review sites like Sephora or Amazon?
No. It covers public posts on Facebook, Instagram, X, LinkedIn, Reddit, Threads, and TikTok, not retailer or review sites.
Can I track influencer and creator posts about my products?
Yes, if the post is public and mentions a keyword you track. Each mention shows the author and estimated reach, so posts from larger creators stand out.
The internet is talking.
Start listening.
First results land within about two minutes of setup, then each keyword runs on the schedule you pick, from every 5 minutes to daily.
Takes a minute to set up · Free for 14 days · No credit card