KEYWORD FILTERING
Narrow the feed without a query language.
A broad keyword, a common brand word, a category term, can bury the mentions that actually matter under noise. Social Line's "must also mention" and "hide if it mentions" modifiers narrow a keyword down to what's relevant, in plain language instead of Boolean query syntax.
HOW IT WORKS
The workflow, step by step.
Start with the keyword you actually care about
A brand, product, competitor, or category term, tracked the same way any keyword is.
Add "must also mention" to narrow it
Require a second term, a city, a product line, a qualifier, so only mentions containing both match.
Add "hide if it mentions" to cut noise
Exclude mentions containing a term that signals irrelevance, without writing a Boolean query.
WHAT'S INCLUDED
What makes this work.
Plain-language modifiers
"Must also mention" and "hide if it mentions" replace AND/OR/NOT query syntax with two filters anyone on the team can set up.
Works on any keyword
Brand, product, competitor, or category keywords all support the same two modifiers.
Organize alongside filtering
Group filtered keywords into Brand, Competitors, and Campaigns so the sidebar stays readable at ten keywords or a hundred.
Applies across all seven platforms
Modifiers narrow a keyword the same way regardless of which platforms you've enabled it on.
FAQ
Questions about boolean keyword filtering
Is this a full Boolean query language?
No, by design. "Must also mention" and "hide if it mentions" cover the common cases (requiring a qualifier, excluding an irrelevant term) without needing AND/OR/NOT syntax.
Can I combine both modifiers on one keyword?
Yes, a single keyword can have both a "must also mention" and a "hide if it mentions" term set at once.
Do the modifiers apply per platform or per keyword?
Per keyword. The same filter applies across whichever platforms you've enabled for that keyword.
The internet is talking.
Start listening.
First results land within about two minutes of setup, then each keyword runs on the schedule you pick, from every 5 minutes to daily.
Takes a minute to set up · Free for 14 days · No credit card