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AI LISTENING PLATFORM

Track what real people are saying about you or your product

AI social listening for your brand, product, competitors, and campaigns across seven social platforms, every mention scored for sentiment and estimated reach, in one feed

No credit card · Free for 14 days · Results in under two minutes

Mentions for “Example Co.”

SAMPLE DATA · FICTIONAL BRAND

RECENT MENTIONS
PNPriya Nair· just nowPositive@quiet_otter42Switched to Example Co. last week, onboarding was painless, big fan so far.4263X · 18.4K
MRMarcus Reid· just nowNeutral@north_signal9Anyone know if Example Co.'s pricing scales per project or per seat? Comparing plans.11141Reddit · 6.2K
CKChloe Kim· just nowNegative@amber_ember7Wish Example Co.'s mobile app had better offline support, feels like an afterthought.87229Instagram · 24.1K
DSDev Sharma· just nowPositive@slate_harborFull walkthrough of the Example Co. setup (#ExampleCo), took under five minutes end to end.3104128LinkedIn · 91.7K
Showing 4 of 1,240 mentions · last 24hStart tracking

SEE IT FIRST

Not ready to sign up?
Try the dashboard first.

Click through Overview, Actions, Trends, Mentions, Keywords, and Settings with a fully interactive sample brand, loaded with sample data, no account needed.

Check the demo dashboard
OVERVIEW

1,842

MENTIONS

76/100

REPUTATION

2.1M

REACH

4.8%

ENGAGEMENT

Mention volume

▲ 12%

PRODUCT REVIEW TRACKING

Most reviews never touch a review site.

A customer reviews your product as a tweet, a Reddit thread, or an Instagram caption, not a form on your website. Track your product name as a keyword and every one of those reviews lands in your feed, scored for sentiment, the same day it's posted.

See how it works
“Example Co.” reviewsSAMPLE DATA · 3 PLATFORMS
Priya NairPositiveXSwitched to Example Co. last week, onboarding was painless, big fan so far.
paper_kestrelNegativeRedditSupport reply took two days. Product is fine, response time is not.
Lena OrtizPositiveInstagramThree tools I stopped paying for after switching to Example Co. Link in bio.

PIPELINE

Keyword in.
Structured feed out.

Setup takes one field. Pick a schedule from every 5 minutes to daily, and matching and scoring happen automatically, every time.

01Enter a keywordA brand, product, competitor, or campaign tag. Boolean modifiers (must also mention, hide if it mentions) narrow the match from the start.
Example Co.
+must mention “pricing”−hide “job posting”

Any brand, product, competitor, or campaign tag

02Pick your platformsPick which of Facebook, Instagram, X, LinkedIn, Reddit, Threads, and TikTok to search. The keyword then runs on a schedule you choose, from every 5 minutes to once a day.
03Mentions arrive pre-scoredSentiment, estimated reach, and a category are attached before a mention reaches your feed, filtered by the rules you set in step one.
PNPriya Nair· just nowPositive X@quiet_otter42Switched to Example Co. last week, onboarding was painless, big fan so far.
4263X · 18.4K

SCORING

Every mention arrives scored.
Nothing left to interpret.

Sentiment class

Positive, neutral, or negative, attached to every mention the moment it lands in your feed.

POSITIVE
NEUTRAL
NEGATIVE

Reputation score

Every mention scores 100, 50, or 0 by sentiment; the average across your feed rolls up into one number, banded so you can read it at a glance.

0/100Strong

▲ 6 PTS VS PRIOR WEEK

Auto-categorized

Mentions are matched against your own categories (bug reports, feature requests, praise) so triage starts pre-sorted.

Bug reportFeature requestPraiseComplaint
NEEDS ATTENTIONRANKED BY REACH AT RISK

Ruth AdeyemiNegativeDone

Support reply took two days. Product is fine, response time is not.

3.4K reach

Marcus ReidNegative

Pricing page doesn't say if seats are per-editor or per-viewer.

6.2K reach

Chloe KimNegative

Wish the mobile app had better offline support.

24.1K reach

TRIAGE

A queue, not just a feed.

Mark any mention open, done, follow up, or irrelevant. The Needs attention view surfaces every open negative mention, ranked by reach at risk, so the highest-stakes conversation is never buried on page four.

OpenFollow upDoneIrrelevant

TRENDS

Fourteen days back,
one glance forward.

Volume, sentiment mix, reach, and engagement, tracked day over day, so a spike or a slide shows up before it becomes a surprise.

88.6

AVG MENTIONS / DAY

Tue

BUSIEST DAY

12.4K

AVG REACH / MENTION

Mention volume (14 days)

▲ 12% vs prior week

ORGANIZATION

Built for more than one keyword.

Group keywords by brand, competitor, or campaign so the sidebar stays readable at ten keywords or a hundred.

BRAND

Example Co.
@exampleco

COMPETITORS

Northwind
Contoso Labs

CAMPAIGNS

#ExampleCoLaunch

ASSISTANT

Skip the clicking. Just ask.

Every plan includes a chat assistant docked in your dashboard. Ask it to track a keyword, triage a mention, pause a search, or check your usage - it calls the same tools the dashboard UI does, so nothing it does happens out of view.

DASHBOARD ASSISTANT

“Pause the Northwind keyword until next week.”

→ Paused. It won't run again until you resume it.

“Mark that pricing complaint as follow up.”

→ Marked as follow up.

“What's my mention usage this month?”

→ 1,240 of 5,000 mentions used on the Growth plan.

Included on every plan

AGENT ACCESS

Plug and play with the AI agent you already run.

Social Line runs a Model Context Protocol server at /mcp. Point Claude or any other MCP-compatible AI agent at it over OAuth or a scoped API key and it's live - no separate integration to build or keep in sync, since it calls the same service layer that backs the dashboard and REST API.

Keywordslist, create, update, delete
Mentions & runslist, set status, set category, run history
Categories & groupslist, create, update, delete
Account & settingssubscription, public dashboard

Read-only keys expose the list and get tools. Read-and-write keys add create and update. Each request is handled statelessly by a server instance scoped to that credential's user and scopes.

POST /MCP

“What are people saying about us on Reddit this week?”

list_keywords

→ 3 keywords · 1,240 mentions, mostly positive

“Mark that pricing complaint as resolved.”

set_mention_status

→ Marked as resolved

“Tag that Northwind comparison as competitor feedback.”

set_mention_category

→ Category set: Competitor feedback

Stateless per request · OAuth 2.0 or API key

PRICING

Catch every mention that matters.
Priced by keywords and mentions.

Cancel anytime. Hit your cap and the feed pauses until the next cycle, no overage charges. New accounts get a free 14-day trial - up to 100 mentions across 2 keywords, no card needed.

Starter

One brand, to see whether the signal is there.

$15/mo

Billed $180 annually

  • Up to 1,000 mentions/mo
  • 3 tracked keywords
  • 7 platforms tracked
  • Sentiment & volume analytics
  • Track competitors as keywords
  • Scheduled runs, every 5 minutes to daily
  • In-dashboard chat assistant
  • MCP access for AI agents
  • Agent-ready architecture
Start free trial
MOST TEAMS

Growth

More volume, plus alert rules as soon as they ship.

$39/mo

Billed $468 annually

  • Up to 5,000 mentions/mo
  • 5 tracked keywords
  • Alert rules (coming soon)
  • 7 platforms tracked
  • Sentiment & volume analytics
  • Track competitors as keywords
  • Scheduled runs, every 5 minutes to daily
  • In-dashboard chat assistant
  • MCP access for AI agents
  • Agent-ready architecture
Start free trial

Pro

Higher volume for teams tracking more ground.

$79/mo

Billed $948 annually

  • Up to 10,000 mentions/mo
  • 10 tracked keywords
  • Alert rules (coming soon)
  • 7 platforms tracked
  • Sentiment & volume analytics
  • Track competitors as keywords
  • Scheduled runs, every 5 minutes to daily
  • In-dashboard chat assistant
  • MCP access for AI agents
  • Agent-ready architecture
Start free trial

Custom

Any volume, any number of keywords, tailored to you.

Custom

  • Unlimited mentions
  • Unlimited tracked keywords
  • Alert rules (coming soon)
  • 7 platforms tracked
  • Sentiment & volume analytics
  • Track competitors as keywords
  • Scheduled runs, every 5 minutes to daily
  • In-dashboard chat assistant
  • MCP access for AI agents
  • Agent-ready architecture
Talk to sales

FAQ

Know before you track.

See all questions

Enter a brand, product, competitor, or campaign name from the homepage or your dashboard, and choose which platforms to search. The first run starts automatically, with results in about two minutes. After that it runs on a schedule you choose, from every 5 minutes to once a day (every 12 hours by default). Boolean modifiers let you require or exclude terms so the match stays relevant from the first pull.

Facebook, Instagram, X, LinkedIn, Reddit, Threads, and TikTok. Every plan includes all seven, you choose which ones to search per keyword.

Each mention is scored for sentiment, tagged with a category, and given an estimated reach before it ever reaches your feed, so nothing arrives unlabeled or unsorted.

Mark any mention open, done, follow up, or irrelevant. That status, combined with the Needs attention view, turns the feed into a queue instead of a wall of posts to scroll through.

Plans are priced by how many keywords you track and how many mentions come in each month. Every tier includes all seven platforms, sentiment scoring, trend analytics, and MCP access. Higher tiers raise the keyword and mention caps, and Growth and above will include alert rules when they ship.

The internet is talking.
Start listening.

First results land within about two minutes of setup, then each keyword runs on the schedule you pick, from every 5 minutes to daily.

Takes a minute to set up · Free for 14 days · No credit card